Structure Acier Cartier

Clients

Acier Cartier

Year

2017

Project

With more than five decades of expertise, Structure d’Acier Cartier needed a modern, dynamic identity. Our mission: spotlight their robust heritage while injecting fresh energy into the brand. Using a bold black-and-yellow palette, we emphasized proven craftsmanship and commitment to family values. The result is a refined, adaptable visual system that embodies strength, reliability, and forward-thinking design.

Ambition

Our ambition was to craft a visual narrative that honored Cartier’s legacy while forging a path toward the future. We used geometric forms and strong typography to echo the solidity of their structures. This refined approach underscores the brand’s pillars—quality, family, and innovation—while offering a scalable identity for any platform, ensuring Cartier’s signature excellence is upheld at every touchpoint.

Services

  • Visual Identity