Kalteck Visual identity

Clients

Kalteck

Year

2014

Project

Kalteck, a crane and hoist specialist, had an outdated identity that failed to instill confidence. Our goal: rejuvenate their branding and online presence to reflect true expertise. We introduced a circle symbolizing precision and balance, along with cable torsion visuals for strength, and an upward inclination for growth. The result: a bold, modern identity and website that communicates reliability, professionalism, and a clear vision for the future.

Ambition

We set out to transform Kalteck’s image into one that blends technical mastery with forward-thinking confidence. By focusing on geometric elements and thoughtful brand cues, we emphasized durability and trustworthiness. Each design choice—from the circular logo to the uplifting angle—underscores Kalteck’s commitment to safe, efficient work. Ultimately, our ambition was to help the company stand out in a competitive market while honoring its legacy of dependable service.

Services

  • Website
  • Brand Logo