Respect the Stache

Clients

GEAK

Year

2016

Project

LF5E, a grassroots futsal league, wanted a special identity for their annual Movember fundraising tournament. Having already developed their league logo, we needed to extend its “family” feel with a fresh, retro twist. By adding a mustache motif and playful color palette, we struck the perfect balance between brand continuity and fun. The result: one of Canada’s most recognizable futsal tournaments, united by a memorable and meaningful cause.

Ambition

We aimed to build on LF5E’s existing brand while giving the Movember tournament a vibrant, nostalgic flair. By weaving in retro design elements, we sparked an atmosphere of camaraderie and celebration that players and fans could instantly rally behind. Our ambition was to amplify awareness for men’s health, highlighting how a unified community can make a powerful impact—both on and off the court.

Services

  • Visual Identity