Brand Identity, Campaigns

La Classique Moustache

UX, UI, Design, Development.

Starting Point

Brand identity for a fundraiser futsal tournament to benefit the Procure Foundation

The Strategy

LF5E wanted to create a annual futsal tournament to benefit the Procure Foundation, which fights prostate cancer.

The aim was to bring together all futsal and league fans in a festive and friendly tournament. The family side of the league and the self-derision that characterizes its members is found on the logo of the Moustache Classic, which is grafted a mustache with a vintage look, giving it its characteristic joker look today